Campaign Overview

In partnership with Canteen, a charitable organisation dedicated to providing support for young Australians affected by cancer, we sought to help make an impact by raising awareness and funds throughout the gaming community on National Bandanna Day. Utilising some of Australia's top gamers as the catalyst for authentic engagement with Canteen, the purpose of the campaign was to educate and enrich the lives of the thousands of people affected by cancer, in the present and future. We selected 14 of the most impactful gaming talent across Australia that resonated with Canteen's mission, to meaningfully engage thousands of fans through a combination of social media marketing, exclusive creator-styled bandannas and Canteen co-branded live gaming tournament.