Campaign Overview

This epic collaboration between Mode & Electronic Arts ANZ brought to fruition Apex Legend’s greatest influencer-led tournament series in the region “Arena”, utilising and coordinating 70+ influencers (and players) across 2 key beats to launch a successful Season 7 and Season 8. Apex Legends rose to number 4 globally on Twitch during the live streams, successfully overtaking competitor FPS titles multiple times on Twitch’s most popular categories. Arena 7 (beat 1) saw Apex Legends reach and peak 78.1K live views, of which 43,998 max CCV (56.3%) were due to Arena’s rostered talent. Arena 7 (beat 2) similarly boasted Apex Legends reach to 66.1K live views as a peak, of which 40,628 max ccv (61.4%) were due Arena’s rostered talent.